About The Hotel

Nestled in the heart of Dallas’ most desirable neighborhood, Hilton Dallas Park Cities is a hotel that treats new friends like neighbors and neighbors like family. Committed to creating remarkable hospitality experiences that foster connection, it is integrated into the fabric of the neighborhood with interesting and exceptional service. Just minutes from Love Field, Hilton Dallas Park Cities the ideal home base for business, leisure and small group travel. With 230 guest rooms, 10,000 sq. ft. of meeting space, an inviting rooftop pool, grab-and-go that serves up healthy breakfast options and the hotel’s bar open for drinks and small plates every evening, this is where good things happen, and all are welcome.

Job Description

Position Summary:
The Senior Group Sales Manager is responsible for generating group business (primarily meetings, conferences, conventions, and special events) for the hotel. This role focuses on maximizing revenue through strategic sales initiatives, relationship-building, proactive prospecting, and successful event execution, while ensuring an exceptional guest experience aligned with brand standards.

Key Responsibilities:

• Sales Generation:
• Proactively identify, qualify, and solicit new group business to achieve personal and hotel revenue goals.
• Develop and maintain strong relationships with clients, third-party meeting planners, corporate accounts, and associations.
• Conduct site inspections, attend networking events, trade shows, and client entertainment to build business.
• Respond promptly to all leads, proposals, and inquiries to close group sales efficiently.
• Account Management:
• Maintain a detailed account management system including activities, bookings, and revenue potential.
• Prepare contracts, proposals, and group agreements ensuring compliance with company policies.
• Negotiate terms and conditions with clients to maximize profitability while meeting client needs.
• Monitor group room blocks and booking pace to ensure optimal yield management.
• Reporting and Analysis:
• Prepare weekly, monthly, and quarterly sales reports for management.
• Analyse market trends and competitor activities to identify new opportunities.
• Maintain accurate records of all sales activities and client interactions in CRM systems.
• Leadership and Mentorship:
• Assist in mentoring and developing junior sales team members.
• Serve as a senior resource and leader within the sales team, modelling professional behaviour and high standards of performance.

Qualifications:

• Bachelor's degree in hospitality management, Business Administration, Marketing, or related field (preferred).
• Minimum 3–5 years of successful hotel group sales experience, preferably in a full-service or luxury environment.
• Strong knowledge of sales techniques, hospitality operations, and event planning.
• Proven track record of exceeding group sales goals and managing key accounts.
• Proficiency with CRM software (e.g., Delphi, Opera Sales & Catering, Salesforce) and MS Office Suite.
• Excellent communication, negotiation, and organizational skills.
• Ability to travel locally and regionally for sales calls and industry events as needed.

Competencies:

• Strategic thinker with a proactive, results-driven approach.
• Exceptional client service orientation and relationship-building skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• Strong presentation, persuasion, and problem-solving skills.

Work Environment:

• Primarily office-based within the hotel, with frequent client visits, site tours, and occasional travel.

Standard business hours with flexibility for evenings, weekends, and holidays based on client needs and events.

About The Company

Practice Hospitality manages hotels differently. A growing company with opportunities for advancement, we infuse hotels with style, spirit, and soul. We inspire, innovate and advocate. We deliver results and do well by our owners because we respect the individuality that we all bring to the table, the connectedness of our world and the impact we have on our community.

We are looking for someone who thinks big because, at Practice Hospitality, we value creativity, emotional intelligence, problem solving and innovation. This is an opportunity to be an integral part of a team that supports one another, is empowered, and holds themselves accountable. If you bring your A game every day and pursue excellence with tenacity, we want to invest in your professional and personal growth. But, more than anything, we are looking for good humans who care; about our guests, each other and making every moment together enriching, fulfilling and fun.