Description

About Hilton:

Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with more than 838,000 rooms in 103 countries and territories. In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 14 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 69 million members in our award–winning customer loyalty program, Hilton Honors.

Position Statement:

The Director of Leisure Strategy is responsible for the overall Leisure strategy for the hotel, using analytics and data to anticipate market trends and identify new opportunities with new leisure partners.  Reporting to the hotel’s Commercial Director to create a long-term vision for the hotel’s leisure playbook and leading the Leisure Sales team to expand existing relationships and solicit new customer accounts, while consistently striving to maximize revenue and promote relationships through effective negotiation of guest rooms for the Hotel del Coronado.  This role also owns all initiatives and tactics to grow the lucrative Entertainment business for the hotel’s Shore House and Beach Village neighborhoods.

Position Summary: 

• Lead the existing Leisure sales team members to develop and implement business plan for top accounts focusing on inbound business to the San Diego and Coronado Markets with a high volume of sales leads and working with customers in multiple time zones.
• Responsible for team goals, performance reviews, incentive payout calculations.
• Attend weekly Marketing/Revenue meetings to ensure hotel is staying ahead of the booking window and launching initiatives pro-actively.
•  Manage travel calendar and expenses for the Leisure sales team members.
• Approve team member requests for PTO.
• Work with Commercial Director and Revenue team to provide accurate forecasts and market trends.
• Instigate and create opportunities for marketing promotions and provide monthly reports on the ROI of leisure marketing campaigns, partner promotions, and market capture against the comp set. 
• Responsible for reporting on complete qualifications of each account to determine at minimum: total revenue potential, booking patterns and histories, decision making factors, business/personal needs, resources, competition, and marketing.
• Work closely with the Leisure Sales and Marketing team to develop, maintain, and implement marketing plans and initiatives for key accounts.
• Solicit and develop new Entertainment accounts to generate business opportunities for the Hotel del Coronado.
• Travel to meet and develop client base as necessary including trainings, tradeshow participation, FAM trips, and retail travel agencies.
• Establish and maintain strong relationships with assigned accounts through ongoing communication.
• Partner closely with all related departments such as Revenue Management, Marketing, group sales, e-commerce, and Operations to help guide overall property strategies and tactics as appropriate.
• Continually uncover business opportunities including group tour and entertainment business.
• Other project and business development activities as directed by management.
• Manage property specific promotions, annual Consortia/FIT/LNR/CNR RFPS, contracts and relevant communications to accounts.

Supportive Functions:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.